This is D17

D17 was built from a love of sport, design, and the outdoors. A belief that everyone deserves to feel seen in those spaces. Our work is about creating access and belonging for Black and Brown communities in places that haven’t always felt open.

We design by blending functionality with with perspective. Each piece is created to feel grounded in real activity yet capable of sparking conversation. Our roots are in sport, but our mindset is to experiment. We have noooo bounds.

We’re challenging expectations. Our collaborations and projects explore new ways to create around athletics and everyday life into ready to wear pieces. Running, soccer, new tech... Let's redefine what a brand can do and get some vitamin D.

Athletics, Design, Community. To create opportunity through sport.

Thought of in 2016 but est. in 2017