2025...

Wow, what a year it’s been. Honestly, it still amazes me to see D17 alive and thriving after all this time. 2024 wasn’t as packed with drops as we’d hoped, but we did some pretty awesome things:

• Partnered with Charm City Run for the Charles Street 12 Mile Race alongside Under Armour.

• Connected with the Washington Spirit for their Small Business Shopping Experience during the 2024 season.

• Took the brand to DUUUVALLLLL with our first retail showing at KOLLECT JAX—huge thanks to those guys for making it happen.

• Re-released our iconic Friends and Family Hoodies, the piece that really put us on the map and gave us our first taste of national exposure.

I know it’s felt slow at times. Life happens, and this year brought a lot of behind-the-scenes work—rethinking how we create, produce, and recycle. It’s all part of keeping the brand honest and aligned with what matters.

In 2025, I want more people to feel what I feel when I see D17 out in the world. Whether you’re rocking us for your first day fit, your first 5K, or just because you love art, I want D17 to meet you where you are.

We’re shifting gears in 2025, and I’m excited for what’s ahead. Keep us honest, keep us moving, and let’s make it a year to remember.

-terrance